How we’ll build your website – the Endless Customers way
You’ve read They Ask, You Answer, so you’ll already know the basics — answer your customers’ real questions, earn trust, and get found online. Endless Customers (They Ask, You Answer 3.0) builds on that with a much more practical, proven structure for turning your website into your best sales tool.
This page gives you a quick overview of how we’ll work together to apply those principles properly while we build your new website.
1. We start with your customers’ questions
We’ll dig into the five topics buyers care about most before making a decision — known as The Big 5:
- How much does it cost?
- What are the problems or downsides?
- How does it compare to other options?
- What do other people think (reviews)?
- What’s the best of / top recommended?
This stuff isn’t just for blogs — we’ll build it right into your core product or service pages, FAQs, and helpful guides.
2. We design around content, not just looks
Most websites are built with design first, content second — but that’s backwards. We’ll wireframe your pages so that helpful content, videos and trust-builders take centre stage.
- Relevant articles linked from key service pages
- Short, honest videos answering big questions
- Learning Centre or Resources hub for ongoing content
We’ll also make sure your site’s structure is set up for Google and humans — so it ranks well and helps people find what they need quickly.
3. We build in trust from the start
This is where most websites drop the ball. We’ll be honest about who each service is for (and who it’s not), talk openly about pricing, and include content that makes your customer say: “Finally, someone’s telling the truth!”
We’ll also include video content where possible — things like:
- Intro videos for each key page
- Meet the team / behind the scenes
- Product or service walkthroughs
4. Your website will support your sales team
Good content doesn’t just help you get found. It also helps your sales team close more deals. We’ll build:
- Pillar pages for big topics or services
- Video libraries and useful downloadables
- Easy-to-share content bundles for pre-meeting prep
This turns your site into a proper tool your team can use every day — not just a brochure.
5. You’ll be set up to keep it going
Once the site is live, the job’s not over. We’ll help you keep the momentum going with ongoing content, video and reviews. That will most likely mean us training someone on your team and supporting you on an ongoing basis. We’ll discuss exactly what you need in this respect as the project progresses.
6. Check out these awesome tools to help us do this together.
The Companion Guide for Endless Customers is an awesome set of tools and it is regularly updated click the link and take a look.